2016 - 2017 General Catalogue 
    
    Sep 18, 2019  
2016 - 2017 General Catalogue [ARCHIVED CATALOG]

JN 495. Methods of Integrated Marketing Communications (3)


The capstone course for Integrated Marketing Communications majors, designed to provide hands-on experience in developing, researching, and editing mass media messages that are both targeted and unified across multiple platforms. Prerequisites:  ,  ,  , and  .