2016 - 2017 Graduate Catalogue 
    
    Dec 08, 2019  
2016 - 2017 Graduate Catalogue [ARCHIVED CATALOG]

PE 537. Sport Management and Marketing (3)


Examination of strategic marketing, advertising, and public relation concepts in sport. The course covers elements of marketing research, licensing and merchandising, event marketing, sponsorship, and corporate advertising. The course will also focus on public and media relations with a special focus on message development, image building, and crisis management of sport organizations. Project Required.