2016 - 2017 Graduate Catalogue 
    
    Jul 16, 2019  
2016 - 2017 Graduate Catalogue [ARCHIVED CATALOG]

MK 511. Behavioral Marketing and Advertising (3)


This course introduces contemporary research that integrates the psychology of human preferences and motivations with the contemporary worlds of consumer behavior, marketing, advertising, and media. Topics include origins of human preferences, tastes, and motivations; gifts, biological signaling theory, and conspicuous consumption; spatial cognition; aesthetics of product design; fads and fashions; psychological aspects of product and service industries with respect to influencing human decisions; use of psychology in marketing research and product development.