2016 - 2017 Graduate Catalogue 
    
    Jun 26, 2019  
2016 - 2017 Graduate Catalogue [ARCHIVED CATALOG]

MK 513. Marketing and Advertising Strategies (3)


The student examines strategically the life cycle management of a product from inception to its demise. Specific topics covered in the course include the product development cycle, product assortment decisions, advertising, branding, pricing, competitiveness, and others decisions that impact strategically the product life cycle. Specific emphasis is placed on identifying problems, investigating alternative solutions, and rendering appropriate strategies and decisions.