2016 - 2017 Graduate Catalogue 
    
    Jun 24, 2019  
2016 - 2017 Graduate Catalogue [ARCHIVED CATALOG]

MK 500. Marketing Management (3)


Topics include marketing methods, strategies and tactics via systematic approaches towards marketing decisions regarding the analysis, design, implementation, and control of marketing strategies; organizational marketing decisions within managerial levels; considerations of marketing campaign success and failure.