|
|
|
Apr 18, 2024
|
|
2018 - 2019 General Catalogue [ARCHIVED CATALOG]
|
MK 490. Strategic Marketing (3)
This course focuses on marketing strategy from a managerial perspective. Emphasizes effective planning, implementation, and control of marketing plans. Analysis and critical thinking skills applied in examples, case studies and simulations. Prerequisites: "C" or higher in MK 300 AND MK 470 .
|
|
|