2018 - 2019 General Catalogue 
    
    Mar 28, 2024  
2018 - 2019 General Catalogue [ARCHIVED CATALOG]

IMC 495. Methods of Integrated Marketing Communications (3)


The capstone course for Integrated Marketing Communications majors, designed to provide hands-on experience in developing, researching, and editing mass media messages that are both targeted and unified across multiple platforms. Prerequisites:  IMC 260 ,   , and  . Course fee: $22.50.