MK 572. Research Methods and Design (3)

The student examines the application of the tools and methods of research to management problems. The course focuses on the nature of research; literature reviews; the use of research in human decisions; qualitative and quantitative concepts; research concepts and methods for the collection, analysis, and interpretation of data from surveys, experiments, and observational studies; case studies; the evaluation, use, and presentation of research findings; and the drawing of conclusions and presentation of recommendations. Both quantitative and qualitative research and design methods are introduced. The goal of this course is to produce a concept paper that may be submitted as a project proposal or thesis proposal.