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Nov 23, 2024
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2015 - 2016 Graduate Catalogue [ARCHIVED CATALOG]
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PE 537. Sport Management and Marketing (3)
Examination of strategic marketing, advertising, and public relation concepts in sport. The course covers elements of marketing research, licensing and merchandising, event marketing, sponsorship, and corporate advertising. The course will also focus on public and media relations with a special focus on message development, image building, and crisis management of sport organizations. Project Required.
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