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Nov 24, 2024
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2016 - 2017 Graduate Catalogue [ARCHIVED CATALOG]
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MK 572. Research Methods and Design (3)
The student examines the application of the tools and methods of research to management problems. The course focuses on the nature of research; literature reviews; the use of research in human decisions; qualitative and quantitative concepts; research concepts and methods for the collection, analysis, and interpretation of data from surveys, experiments, and observational studies; case studies; the evaluation, use, and presentation of research findings; and the drawing of conclusions and presentation of recommendations. Both quantitative and qualitative research and design methods are introduced. The goal of this course is to produce a concept paper that may be submitted as a project proposal or thesis proposal.
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