2016 - 2017 Graduate Catalogue 
    
    Oct 03, 2022  
2016 - 2017 Graduate Catalogue [ARCHIVED CATALOG]

MK 512. Electronic Branding and Strategy (3)


This course examines organizational branding methods among electronic markets. Topics include the use of integrated and digital media (e.g., websites, social networks, blogs, wikis, mobile, etc.), mental and conceptual models, interaction, consumer influences, advertising design, virtual channels, campaigns, life cycles, and communication within the contexts of electronic marketing and advertising.