2017 - 2018 General Catalogue 
    
    Nov 29, 2021  
2017 - 2018 General Catalogue [ARCHIVED CATALOG]

MK 490. Marketing Strategy (3)


This course focuses on marketing strategy from a managerial perspective. Emphasizes effective planning, implementation, and control of marketing plans. Analysis and critical thinking skills applied in examples, case studies and simulations. Prerequisites: “C” or higher in MK 300  AND MK 470 .