2018 - 2019 General Catalogue 
    Oct 16, 2021  
2018 - 2019 General Catalogue [ARCHIVED CATALOG]

NLP 330. Philanthropic Marketing and Public Relations (3)

This course presents the basics of marketing principles that nonprofit managers need to develop and implement a marketing plan. This overview demonstrates various reasons for marketing, either for a specific fundraising goal, such as a capital campaign, or communicating a position on a policy issue. Students learn specific steps needed to craft a marketing plan. Steps include a context analysis, an analysis of strengths and weaknesses, creation of core message development, and audience identification. The course provides tools for identifying the objectives, goals, strategies, and tactics needed to implement a marketing plan. Course Fee: $22.50