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Apr 19, 2024
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2019 - 2020 General Catalogue [ARCHIVED CATALOG]
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MK 490. Strategic Marketing (3)
This course focuses on marketing strategy from a managerial perspective. Emphasizes effective planning, implementation, and control of marketing plans. Analysis and critical thinking skills applied in examples, case studies and simulations. Prerequisites: "C" or higher in MK 300 AND MK 470 .
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