NLP 360. Topics in Philanthropy for Higher Education (3)

Institutional Advancement focuses primarily on how colleges and universities attract voluntary support. Topics for the class include: history of fundraising, fundraising theory, fundraising ethics, fundraising as a profession and self-regulation, prospect research, proposal writing, corporate and foundation relations, annual funds, direct mail, major gifts, capital campaigns, case statements, evaluation of fundraising programs, and planned giving. Course Fee: $22.50.