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Apr 25, 2024
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2020 - 2021 General Catalogue [ARCHIVED CATALOG]
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IMC 495. Methods of Integrated Marketing Communications (3)
The capstone course for Integrated Marketing Communications majors, designed to provide hands-on experience in developing, researching, and editing mass media messages that are both targeted and unified across multiple platforms. Prerequisites: , IMC 260 , , and . Course fee: $22.50.
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