Integrated Marketing Communications Major

Degree programs offered by the College of Liberal Arts and its departments share a common core of courses. Students in these programs must complete the Basic Curriculum , and the major curriculum listed below.

Major Requirements: 59 hours

Communications Area: 32 hours

JN 200. Introduction to Mass Communication (3)
JN 219. Journalism Practicum: Print (1)
JN 259. Journalism Practicum: Publishing (1)
OR
JN 279. Journalism Practicum: Broadcast (1)
JN 240. Creative Photography (2)
JN 249. Photography and Vector Lab (1)
JN 260. Graphic Design I (3)
JN 320. Writing for the Mass Media (3)
JN 360. Mass Media Design (3)
JN 370. Television Production (3)
JN 420. Advanced Media Writing (3)
JN 430. Media Ethics and Law (3)
JN 495. Methods of Integrated Marketing Communications (3)
JN 499. Professional Media Internship (3)
OR
MK 460. Marketing Internship (3)

Marketing Area: 18 hours

EC 201. Principles of Microeconomics (3)
MK 300. Marketing (3)
MK 390. e-Marketing and Social Media (3)
OR
JN 490. Methods of Social Media (3)
MK 430. Advertising and Promotion (3)
MK 470. Marketing Management (3)
MK 480. Market Research (3)

Behavioral Science Area: 9 hours

BQ 271. Introduction to Business Statistics (3)
OR
PY 370. Statistics for the Social Sciences (3)
OR
SY 370. Statistics for the Social Sciences (3)
Six semester hours from the following:
- Approved electives in psychology from the 300-400 level
- Approved electives in sociology from the 300-400 level
- Approved electives in journalism from the 300-400 level
- HY 306. Film and History (3)