Integrated Marketing Communications Major: Sports Communications Track

Degree programs offered by the College of Liberal Arts and its departments share a common core of courses. Students in these programs must complete the Basic Curriculum, and the major curriculum listed below.

Major Requirement: 59 hours

Marketing Area: 15 hours

EC 201. Principles of Microeconomics (3)
MK 300. Marketing (3)
MK 390. e-Marketing and Social Media (3)
OR
JN 490. Methods of Social Media (3)
MK 430. Advertising and Promotion (3)
MK 480. Market Research (3)

Behavioral Science Area: 6 hours

PY 370. Statistics for the Social Sciences (3)
OR
SY 370. Statistics for the Social Sciences (3)
OR
BQ 271. Introduction to Business Statistics (3)
AND
Three semester hours from the following:
- HY 306 . Film and History (3)
- Approved elective in Journalism from the 300-400 level
- Approved elective in Psychology from the 300-400 level
- Approved elective in Sociology from the 300-400 level

Integrated Marketing Communications Major: Sports Communications Track

Major Requirement: 59 hours

Communications Area: 38 hours

Marketing Area: 15 hours

Behavioral Science Area: 6 hours