Integrated Marketing Communications Major

Communications Area: 32 hours

• JN 200. Introduction to Mass Communication (3)
• JN 219. Journalism Practicum: Print (1)
• JN 259. Journalism Practicum: Publishing (1)

• OR

• JN 279. Journalism Practicum: Broadcast (1)
• JN 240. Creative Photography (2)
• JN 249. Copywriting (1)
• JN 260. Graphic Design I (3)
• JN 320. Writing for the Mass Media (3)
• JN 360. Mass Media Design (3)
• JN 370. Television Production (3)
• JN 420. Advanced Media Writing (3)
• JN 430. Media Ethics and Law (3)
• JN 495. Methods of Integrated Marketing Communications (3)
• JN 499. Professional Media Internship (3)

• OR

• MK 460. Marketing Internship (3)

Marketing Area: 18 hours

• EC 201. Principles of Microeconomics (3)
• MK 300. Marketing (3)
• MK 340. Consumer Behavior (3)
• MK 390. e-Marketing and Social Media (3)

• OR

• JN 490. Methods of Social Media (3)
• MK 430. Advertising and Promotion (3)
• MK 470. Marketing Management (3)

Behavioral Science Area: 9 hours

Choose nine semester hours from the following:

• HY 306. Film and History (3)
• Approved electives in journalism from the 300-400 level
• Approved electives in marketing from the 300-400 level
• Approved electives in psychology from the 300-400 level
• Approved electives in sociology from the 300-400 level

Note(s):

IMC students must complete thirteen (13) hours of open electives to reach a total of 120 hours in the program.