Marketing Major

The purpose of the Department of Business Administration, Management, and Marketing is to provide a quality education in business administration, management, and marketing and to provide research and service.

The minimum number of hours for the Bachelor of Business Administration degree in Business Administration and Management is 123 semester hours. The distribution is shown below:

Semester Hours
College of Business and Technology Curriculum Components		50
Business Professional Component		40
Major		30
*Free Elective(s)		1-3
TOTAL		123

* UWA 101 is required for beginning freshmen at UWA and for transfer students who transfer fewer than 20 hours.

Marketing Major Degree Component

Students are required to take 30 semester hours course work from the following:

Required Marketing Courses 15 hours

MK 340. Consumer Behavior (3)
MK 430. Advertising and Promotion (3)
MK 470. Marketing Management (3)
MK 480. Market Research (3)
MK 490. Marketing Strategy (3)

Select 15 hours from the following:

MG 341. Entrepreneurship (3)
MG 410. Leadership (3)
MK 310. Personal Selling (3)
MK 320. Retail Management (3)
MK 380. Services Marketing (3)
MK 390. e-Marketing and Social Media (3)
MK 450. International Marketing (3)
MK 460. Marketing Internship (3)