Integrated Marketing Communications Major

Communications Area: 32 hours

• IMC 200. Introduction to Mass Communication (3)
• IMC 219. News Practicum (1)
• IMC 259. Publishing Practicum (1)

• OR

• IMC 279. Broadcast Practicum (1)
• IMC 240. Creative Photography (2)
• IMC 249. Copywriting (1)
• IMC 260. Graphic Design I (3)
• IMC 320. Writing for the Mass Media (3)
• IMC 360. Mass Media Design (3)
• IMC 370. Television Production (3)
• IMC 420. Advanced Media Writing (3)
• IMC 430. Media Ethics and Law (3)
• IMC 495. Methods of Integrated Marketing Communications (3)
• IMC 499. Professional Media Internship (3)

• OR

• MK 460. Marketing Internship (3)

Marketing Area: 18 hours

• EC 201. Principles of Microeconomics (3)
• MK 300. Marketing (3)
• MK 340. Consumer Behavior (3)
• MK 390. e-Marketing and Social Media (3)

• OR

• IMC 490. Methods of Social Media (3)
• MK 430. Advertising and Promotion (3)
• MK 470. Marketing Management (3)

Behavioral Science Area: 9 hours

Choose nine semester hours from the following:

• HY 306. Film and History (3)
• Approved electives in IMC from the 300-400 level
• Approved electives in marketing from the 300-400 level
• Approved electives in psychology from the 300-400 level
• Approved electives in sociology from the 300-400 level

Note(s):

IMC students must complete thirteen (13) hours of open electives to reach a total of 120 hours in the program.