Integrated Marketing Communications Major: Graphic Design Track

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Degree programs offered by the College of Liberal Arts and its departments share a common core of courses. Students in these programs must complete the Basic Curriculum , and the major curriculum listed below.

Major Requirements: 59 hours

Communications Area: 41 hours

IMC 200. Introduction to Mass Communication (3)
IMC 219. News Practicum (1)
OR
IMC 249. Copywriting (1)
OR
IMC 259. Publishing Practicum (1)
IMC 240. Creative Photography (3)
IMC 279. Broadcast Practicum (1)
IMC 260. Graphic Design I (3)
IMC 320. Writing for the Mass Media (3)
IMC 340. Commercial Photography (3)
IMC 355. Graphic Design II (3)
IMC 360. Mass Media Design (3)
IMC 370. Television Production (3)
IMC 380. Media Buying (3)
IMC 430. Media Ethics and Law (3)
IMC 450. Media Campaigns (3)
IMC 495. Methods of Integrated Marketing Communications (3)
IMC 499. Professional Media Internship (3)

Marketing Hours: 15 hours

EC 201. Principles of Microeconomics (3)
MK 300. Marketing (3)
MK 340. Consumer Behavior (3)
IMC 490. Methods of Social Media (3)
OR
MK 390. e-Marketing and Social Media (3)
MK 430. Advertising and Promotion (3)
OR
IMC 465. Advertising Management (3)

Upper-Level Cognate Area: 3 hours

Three semester hours from the following:

Approved electives in IMC from the 300-400 level
Approved electives in Marketing from the 300-400 level
Approved electives in Psychology from the 300-400 level
Approved electives in Sociology from the 300-400 level
Approved electives in Art from the 300-400 level

Note(s):

IMC students must complete thirteen (13) hours of open electives to reach a total of 120 hours in the program.