2014 - 2015 General Catalogue 
    
    Feb 28, 2024  
2014 - 2015 General Catalogue [ARCHIVED CATALOG]

JN 495. Methods of Integrated Marketing Communications (3)


The capstone course for Integrated Marketing Communications majors, designed to provide hands-on experience in developing, researching, and editing mass media messages that are both targeted and unified across multiple platforms. Prerequisites:  ,  ,  , and  .