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May 09, 2024
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2022-2023 Graduate Catalogue [ARCHIVED CATALOG]
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MK 500. Marketing Management (3) Topics include marketing methods, strategies and tactics via systematic approaches towards marketing decisions regarding the analysis, design, implementation, and control of marketing strategies; organizational marketing decisions within managerial levels; considerations of marketing campaign success and failure. Prerequisites: Grade of "P" in BA 501 . Course fee: $55.00.
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