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May 10, 2024
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2022-2023 Graduate Catalogue [ARCHIVED CATALOG]
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MK 550. International Marketing (3) Discussion of global marketing theories and practices, including a review of trade theory, foreign exchange, and other background fundamentals. Focus will be on current case analysis, readings, and projects with emphasis on cultural, social, political, and legal aspects of international marketing. Prerequisites: Grade of "P" in BA 501. Course fee: $55.00.
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