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Apr 26, 2024
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2011 - 2012 General Catalogue [ARCHIVED CATALOG]
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MK 490 . Marketing Strategy (3)
This course focuses on marketing strategy from a managerial perspective. Emphasizes effective planning, implementation, and control of marketing plans. Analysis and critical thinking skills applied in examples, case studies and simulations. Prerequisites: MK 300 , MK 340 , MK 350 , and MK 370 .
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