Integrated Marketing Communications Major

Communications Area: 32 hours

• IMC 200. Introduction to Mass Communication (3)
• IMC 219. News Practicum (1)

• OR

• IMC 249. Copywriting (1)

• OR

• IMC 259. Publishing Practicum (1)
• IMC 240. Creative Photography (3)
• IMC 279. Broadcast Practicum (1)
• IMC 260. Graphic Design I (3)
• IMC 320. Writing for the Mass Media (3)
• IMC 360. Mass Media Design (3)
• IMC 370. Television Production (3)
• IMC 420. Advanced Media Writing (3)
• IMC 430. Media Ethics and Law (3)
• IMC 495. Methods of Integrated Marketing Communications (3)
• IMC 499. Professional Media Internship (3)

Marketing Area: 15 hours

• EC 201. Principles of Microeconomics (3)
• MK 300. Marketing (3)
• MK 340. Consumer Behavior (3)
• MK 390. e-Marketing and Social Media (3)

• OR

• IMC 490. Methods of Social Media (3)
• MK 430. Advertising and Promotion (3)

• OR

• IMC 465. Advertising Management (3)

Upper-Level Cognate Area: 12 hours

Choose twelve semester hours from the following:

• Approved electives in IMC from the 300-400 level
• Approved electives in Marketing from the 300-400 level
• Approved electives in Psychology from the 300-400 level
• Approved electives in Sociology from the 300-400 level
• Approved electives in History from the 300-400 level
• Approved electives in Political Science from the 300-400 level

Note(s):

IMC students must complete thirteen (13) hours of open electives to reach a total of 120 hours in the program.