Integrated Marketing Communications Major

Communications Area: 32 hours

• IMC 200. Introduction to Mass Communication (3)
• IMC 219. News Practicum (1)

• OR

• IMC 259. Publishing Practicum (1)
• IMC 240. Creative Photography (3)
• IMC 279. Studio Practicum (1)
• IMC 260. Graphic Design I (3)
• IMC 320. Writing for the Mass Media (3)
• IMC 360. Web Design (3)
• IMC 370. Video Production (3)
• IMC 420. Advanced Media Writing (3)
• IMC 430. Media Ethics and Law (3)
• IMC 495. Capstone in IMC (3)
• IMC 499. Professional IMC Internship (3)

Marketing Area: 12 hours

• MK 300. Marketing (3)
• MK 340. Consumer Behavior (3)
• MK 390. e-Marketing and Social Media (3)

• OR

• IMC 490. Social Media Management (3)
• MK 430. Advertising and Promotion (3)

• OR

• IMC 465. Advertising Agency (3)

Upper-Level Cognate Area: 15 hours

Choose fifteen semester hours from the following:

• Approved electives in IMC from the 300-400 level
• Approved electives in Marketing from the 300-400 level
• Approved electives in Psychology from the 300-400 level
• Approved electives in Sociology from the 300-400 level
• Approved electives in History from the 300-400 level
• Approved electives in Political Science from the 300-400 level
• Approved electives in Speech from the 300-400 level

Department-Approved Elective Courses: 13 hours

• IMC students must complete thirteen (13) hours of electives to reach a total of 120 hours in the program. Appropriate elective courses must be approved by the Communications Department Chair. Technical credits may be used to satisfy the IMC elective requirements if approved by the Dean as appropriate to the interdisciplinary nature of IMC.

Note(s):

IMC students must complete EC 201 Principles of Microeconomics (3)  as one of the Social and Behavioral Science electives in the core curriculum.