2022-2023 General Catalogue 
    
    Mar 29, 2024  
2022-2023 General Catalogue [ARCHIVED CATALOG]

Marketing Major


Return to {$returnto_text} Return to: Programs of Study

The purpose of the Department of Business Administration, Management, and Marketing is to provide a quality education in business administration, management, and marketing and to provide research and service.

The minimum number of hours for the Bachelor of Business Administration degree in Business Administration and Management is 123 semester hours. The distribution is shown below:

Semester Hours
College of Business Curriculum Components   47-48
Business Professional Component   40
Major 30
*Free Elective(s) 3-8
TOTAL 123
   

The total number of hours required for graduation is 123; the number of elective hours may vary.

* UWA 101  is required for beginning freshmen at UWA and for transfer students who transfer fewer than 20 hours.

Marketing Major Degree Component


Students are required to take 30 semester hours course work from the following:

Select an Emphasis Area from the following:


Comprehensive Marketing Emphasis:


Event Marketing Emphasis:


Professional Sales Emphasis:


Sport Marketing Emphasis:


Return to {$returnto_text} Return to: Programs of Study