Marketing Major

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The purpose of the Department of Business Administration, Management, and Marketing is to provide a quality education in business administration, management, and marketing and to provide research and service.

The minimum number of hours for the Bachelor of Business Administration degree in Business Administration and Management is 123 semester hours. The distribution is shown below:

Semester Hours
College of Business Curriculum Components		47-48
Business Professional Component		40
Major		30
*Free Elective(s)		3-8
TOTAL		123

The total number of hours required for graduation is 123; the number of elective hours may vary.

* UWA 101 is required for beginning freshmen at UWA and for transfer students who transfer fewer than 20 hours.

Marketing Major Degree Component

Students are required to take 30 semester hours course work from the following:

Required Marketing Courses 15 hours

Select an Emphasis Area from the following:

Comprehensive Marketing Emphasis:

Fifteen hours of upper division marketing courses selected in consultation with the advisor.

Marketing Major

Marketing Major Degree Component

Required Marketing Courses 15 hours

Select an Emphasis Area from the following:

Comprehensive Marketing Emphasis:

Event Marketing Emphasis:

Nine hours from the following:

Choose 2 courses from the following:

Professional Sales Emphasis:

Nine hours from the following:

Choose 2 courses from the following:

Sport Marketing Emphasis:

Nine hours from the following:

Choose 2 courses from the following: