Integrated Marketing Communications Major

Degree programs offered by the College of Liberal Arts and its departments share a common core of courses. Students in these programs must complete the Basic Curriculum , and the major curriculum listed below.

V. Other Core Requirements

A. Students who enroll at UWA as Freshmen must complete one of the following courses:

UWA 101. Freshman Seminar Credits: 1
OR
HR 101. Honors Freshman Forum Credits: 0-1

B. Students enrolled in a Bachelor of Arts Degree must also complete one of the following foreign language sequences:

SP 101. Introductory Spanish I Credits: 4
SP 102. Introductory Spanish II Credits: 4
OR
SP 103. Intensive Review of Introductory Spanish Credits: 4
OR
FR 101. Introductory French I Credits: 4
FR 102. Introductory French II Credits: 4
OR
FR 103. Intensive Review of Introductory French Credits: 4
OR
FL 101. Introductory Foreign Language I Credits: 4
FL 102. Introductory Foreign Language II Credits: 4
OR
FL 103. Intensive Review of Introductory Foreign Language Credits: 4

Major Requirements: 72 hours

Communications Area: 32 hours

IMC 200. Introduction to Mass Communication Credits: 3
IMC 219. News Practicum Credits: 1
OR
IMC 259. Publishing Practicum Credits: 1
IMC 240. Creative Photography Credits: 3
IMC 279. Studio Practicum Credits: 1
IMC 260. Graphic Design I Credits: 3
IMC 320. Writing for the Mass Media Credits: 3
IMC 360. Web Design Credits: 3
IMC 370. Video Production Credits: 3
IMC 420. Advanced Media Writing Credits: 3
IMC 430. Media Ethics and Law Credits: 3
IMC 495. Capstone in IMC Credits: 3
IMC 499. Professional IMC Internship Credits: 3

Marketing Area: 12 hours

MK 300. Marketing Credits: 3
MK 340. Consumer Behavior Credits: 3
MK 390. e-Marketing and Social Media Credits: 3
OR
IMC 490. Social Media Management Credits: 3
MK 430. Advertising and Promotion Credits: 3
OR
IMC 465. Advertising Agency Credits: 3

Upper-Level Cognate Area: 15 hours

Choose fifteen semester hours from the following:

Approved electives in IMC from the 300-400 level
Approved electives in Marketing from the 300-400 level
Approved electives in Psychology from the 300-400 level
Approved electives in Sociology from the 300-400 level
Approved electives in History from the 300-400 level
Approved electives in Political Science from the 300-400 level
Approved electives in Speech from the 300-400 level

Department-Approved Elective Courses: 20 hours

IMC students must complete twenty (20) hours of electives and/or courses listed in Area V to reach a total of 120 hours in the program. Technical credits may be used to satisfy the IMC elective requirements if approved by the Dean as appropriate to the interdisciplinary nature of IMC.