Business Administration Major

Business Administration, Management, and Marketing

The purpose of the Department of Business Administration, Management, and Marketing is to provide a quality education in business administration, management, and marketing and to provide research and service.

The minimum number of hours for the Bachelor of Business Administration degree in Business Administration and Management is 123 semester hours. The distribution is shown below:

		Semester Hours
General Education Basic Curriculum		50
Business Professional Component		39
Major		30
*Free Elective(s)		2-4
TOTAL		123

* UWA 101 is required for beginning freshmen at UWA and for transfer students who transfer fewer than 20 hours.

Business Administration Major Degree Component

Students are required to take 30 semester hours of course work from the following:

Required Business Administration Core: 15 hours

Select Emphasis from the following: 15 hours

Administrative Emphasis:

General Business Emphasis:

Fifteen hours of upper division courses selected in consultation with the advisor.

Marketing Emphasis:

MK 320&nbsp;.&nbsp;Retail Management (3) (3)
MK 330&nbsp;.&nbsp;Integrated Marketing Communications (3) (3)
MK 350&nbsp;.&nbsp;Market Research (3) (3)
MK 360&nbsp;.&nbsp;Marketing Problems and Analysis (3) (3)
OR
MK 370&nbsp;.&nbsp;Marketing Management (3) (3)
Approved Elective in Marketing (3)