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INSTRUCTIONAL TECHNOLOGY (IT) |
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IT 754. Principles of Instructional Technology (3)
Introduces students to emerging instructional technologies, while exploring the foundational theories, history, and the effects of technology on thinking and learning. Course fee: $60.00.
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IT 755. Instructional Technology and Distance Learning (3)
Students will examine the history, theories, methods, and the implantation of instructional technology tools to enhance teaching and learning in virtual environments. Students will also examine flipped and blended learning modules and how to design and deliver quality learning in online learning environments. Course fee: $60.00.
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IT 756. Issues and Trends with the Use of Technology in Education (3)
Students will research and explore emerging and current issues and trends relating to instructional technology. Students will also evaluate technologies and strategies to identify future trends in the field. Course fee: $60.00.
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IT 757. Elements of Instructional Design (3)
Students will design and develop an authentic technology-based learning experience based on sound instructional design principles including, analysis, design, development, implementation, and evaluation. Course fee: $60.00.
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PY 588. Teaching of Psychology Practicum (3)
This course will introduce students to methods of teaching undergraduate psychology courses. Students will log 100 hours under a current full-time faculty member while assisting with a course. Prerequisites: Permission of the Dean. Course fee: $22.50.
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INTEGRATED MARKETING COMMUNICATIONS (IMC) |
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IMC 500. Exploration of Mass Media (3)
The exploration of software programs, processes, and publications used in the development of mass media messages. Course fee: $22.50.
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IMC 540. Business and Marketing Plan Development (3)
Strategies, research, design, and implementation of an IMC-related business plan, with a focus on entrepreneurship, marketing, and small business development. Course fee: $22.50.
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IMC 550. Media Campaigns (3)
The practice of public relations and advertising through the development of commercial touchpoints, with an emphasis on advanced tools to generate commercial portfolio work. Prerequisites: IMC 500 . Course fee: $22.50.
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IMC 555. Multimedia Strategies (3)
The application of advertising and public relations theory to generate solutions for industry brand identity problems. Course fee: $22.50.
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IMC 560. Graphic Design Studio (3)
The development of portfolio-level graphic design solutions for multiple platforms. Prerequisites: IMC 500 . Course fee: $22.50.
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IMC 565. Advertising Agency Management (3)
Management experience working with an advertising agency for businesses, non-profit agencies, and/or organizations. Course fee: $22.50.
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IMC 570. Broadcast Production (3)
The advanced production of video and audio projects for clients. Prerequisites: IMC 500 . Course fee: $22.50.
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IMC 575. Commercial Video Production (3)
The application of visual cues and media theory in production and post-production of commercial video projects. Prerequisites: IMC 500 . Course fee: $22.50.
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IMC 580. Portfolio Design (3)
Preparation of professional development materials in multiple formats including web design, print, video, and resume.
Course fee: $22.50.
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IMC 590. Methods of Social Media (3)
Theoretical and experiential instruction of the use of new and social media at the graduate level. Course fee: $22.50.
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IMC 595. IMC Thesis Project (3)
The completion of a thesis project supported by a comprehensive multimedia portfolio project. Prerequisites: fifteen credit hours in the program. Course fee: $22.50.
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IMC 598. Selected Topics in IMC (3)
Readings, lectures and/or discussion of topics not generally included in course offerings. Course content and format determined by students' needs and interests. Prerequisites: Permission of the Dean. Course fee: $22.50.
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IMC 599. Professional IMC Internship (3)
Work a minimum of 135 hours with an approved employer in IMC, resulting in a minimum of three portfolio entries. Prerequisites: Permission of the Department Chair. Course fee: $22.50.
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INTERDISCIPLINARY STUDIES (IDS) |
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IDS 595. Interdisciplinary Studies Capstone (3)
The completion of a capstone project and professional materials, aimed at preparing students for the workforce. Prerequisites: Permission of the Dean.
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IDS 597. Independent Study in Interdisciplinary Studies (3)
Offers the qualified graduate student an opportunity for independent study in interdisciplinary studies. Specific content and nature of courses are determined by student needs and interests. Prerequisites: Permission of the Dean.
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IDS 598. Selected Interdisciplinary Topics (3)
Lectures, experiences, critical reading, and assignments aimed at developing professional portfolio materials in an area of focus. Prerequisites: Permission of the Dean.
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JOURNALISM (JN) |
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JN 580. Media Literacy and the Secondary Language Arts Classroom (3)
Explores the basic principles of journalism, including the relationship between non-print media, print media, our culture, and how these various formats can be used across the curriculum to engage the 21st century learner. Course fee: $22.50.
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LIBRARY MEDIA (LM) |
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LM 506. Literature for Children and Young Adults (3)
Study of the reading interest and needs of children and young adults for recreational and instructional programming. Emphasis is placed on evaluating major genre of literature. Course fee: $50.00.
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LM 561. Instructional Media (3)
Operation and utilization of instructional media technology and the attributes of different information formats. Instructional development, in-service education program development, and copyright laws are included. Course fee: $50.00.
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LM 562. Cataloging/Classifying Information and Collection Development for School Libraries (3)
This course is designed to provide students with an introduction to theory and practice of cataloging and classification of information and collection development in school libraries, with an emphasis on the strategic use of data, metadata, and digital tools.
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LM 563. School Library Media Management (3)
In this course, students will explore and analyze the research-based managerial role of the school librarian. Areas of emphasis include instructional design, systematic program evaluation and improvement, budgeting, scheduling, collaboration, advocacy, managing staff/volunteers, and organizing facilities. The impact of national and state standards, freedom of information, access to information, multiculturalism, and establishment of policies and procedures are included.
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LM 564. Critical Issues in School Library Services (3)
This course focuses on critical issues that are confronting school library media centers and provides students the opportunity to analyze issues that impact decision-making and the role of the school library media specialist in meeting the challenges resulting from these issues. Critical issues include technological trends, instructional and curricular trends, and organizational trends. Prerequisites: ED 504 and completion of Signature Project Part 1. Course fee: $50.00.
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LM 565. Reference Services and Information Storage and Retrieval (3)
Basic sources of information, reference processes, and strategies for integration of information skills into the curriculum. Access to information through technology and concepts of computerized database development and research are developed.
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LM 566. Libraries and Legal Issues (3)
This course provides the knowledge base students need in order to meet the challenges created by legal issues today. Students will learn to develop policies and procedures, identify and address issues before they become bona fide legal matters, and learn how to respond in legal challenges.
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LM 569. Internship in Library Media (3)
Requires 300 clock hours of observation and experience in library media at the elementary and secondary levels. Course fee: $50.00.
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LM 597. Independent Study in Library Media (3)
Offers the qualified graduate student an opportunity for independent study in library media. Specific content and nature of courses are determined by student needs and interests. Research papers required. One to three semester hours per semester, may be repeated for a maximum of six semester hours of credit. Prerequisites: Permission of the Dean.
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LM 598. Selected Topics in Library Media (1-3)
Critical readings, lectures, discussion, and laboratory experiences in library media not generally included in course offerings. Specific content and nature of course determined by student needs and interest. May be repeated for a maximum of six semester hours of credit. Prerequisites: Permission of the Dean.
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LM 599. Thesis in Library Media (1-3)
A thesis evidencing research capacity, independent thought and the ability to interpret materials is required of students pursuing the thesis option. Normally students enroll in this course continuously from the inception of their thesis project until the final document is approved by the Dean of the School of Graduate Studies. A maximum of six semester hours in this course will be counted toward the Master’s degree. Prerequisites: Permission of Dean of the College.
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LM 661. Strategic Planning for School Library Media Specialists (3)
The focus of the course is on the leadership role of library media specialists in using their unique skills to help direct the planning team that is charged with developing a strategic plan for the school.
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LM 662. Library Automation (3)
The course focuses on issues to consider when moving toward an automated library or upgrading a present integrated library system (ILS). Also included will be issues related to implementing or updating virtual/digital reference services.
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LM 663. Instructional Design (3)
The course focuses on the major aspects of instructional design and development with emphasis on learning outcomes and instructional objectives and strategies in the context of theory and practice. There is special emphasis on the integration of technology into the learning environment and on evaluating and managing instructional systems and educational programs for K-12.
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LM 664. Developmentally Appropriate and Culturally Responsible School Library Media Programs (3)
The course will consist of two parts. In Part I, the focus will be on the growing body of research from such diverse fields as developmental psychology, cultural anthropology, linguistics, early childhood education, and brain damage research that provides a rich literature to develop best practices in the field of education. Part II will focus on applying the best practices in education to developing library media center services and programs for all learners. Prerequisites: ED 601 and completion of Signature Project Part 1. Course fee: $50.00.
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LM 665. Designing School Library Media Centers (3)
The course focuses on pre-planning, planning, designing, and redesigning a school media center. Included in the course content are architectural styles and terminology, floor plans, planning documents, contracts, bid requests, and organizational worksheets. Factors that distinguish elementary, middle, and secondary school media centers are also considered.
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LM 666. The School Library Media Center and School Reform (3)
The course is designed to enable school library media specialists to clarify and expand their role in the national school reform movement.
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LM 667. Library Leadership and Collaborative Problem Solving (3)
The dual roles of the school library media specialist, educational leader and collaborator, will be examined for the purpose of helping school library professionals gain competencies in integrating library media services into the total school program. Prerequisites: ED 604 and completion of Signature Project Part 1.
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LM 744. History, Concepts, and Research in Library Media (3)
This foundational course provides an introduction to applied professional ethics and philosophy in school librarianship. Candidates will explore the historical progression of school librarianship, current trends and issues in the field, and potential areas of research interest to school libraries and connected information areas in P-12 as well as higher education. In this course, candidates will be oriented to key points in the research process, including identification of the problem, research methodologies, findings, implications, and limitations. Candidates will also be introduced to basic concepts of ethical research involving human subjects. Course fee: $75.00.
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LM 745. Collaborative Instructional Design and Research (3)
In this course, candidates will explore and apply theories of collaborative instructional design to create and implement instructional sequences involving collaborative planning, teaching, and evaluation. Candidates will learn about the theories, principles, and practices of social science research applied to library media. This course will equip students to serve as instructional leaders through library- and instructional media-related roles and professions. Prerequisites: LM 744 . Course fee: $75.00.
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LM 746. Advanced Analysis and Use of Instructional Media (3)
This course provides candidates with skills and knowledge to analyze the ethics and effective utilization of instructional media resources. Through the study of trends and issues in technology, digital curation, digital data, media types, and other concepts candidates will be equipped to learn, lead, and collaborate in the area of instructional technology. Course fee: $75.00.
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LM 747. Course Design, Instruction, and Assessment (3)
In this course, candidates will acquire knowledge and skills to design, deliver, and evaluate effective courses and development programs for both traditional and virtual learning environments. Candidates will synthesize and analyze research related to a mixture of learner-centered instructional strategies as well as a variety of assessment approaches, and apply this information and these skills to digital, blended, and traditional course design. Course fee: $75.00.
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MANAGEMENT (MG) |
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MG 515. Operations and Project Management (3)
This is a course that focuses on the major managerial issues in organizational management and the tools that can be used to manage them. Special attention will be given to project management, including PERT, critical path scheduling, and time-cost models, in operations management and other business settings. The major operations management issues are quality management and control, capacity management, plant location, layout and design, production planning and scheduling, supply chain management, and inventory management. The analytical tools covered include queuing theory, statistical quality control, linear programming, and learning curves. Where appropriate, the use of operations management techniques in service and distribution organizations will be demonstrated. Course fee: $55.00.
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MG 540. Human Resources Management (3)
This course examines the role of the human resource professional as a strategic partner in managing today's organizations. Key functions such as recruitment, selection, development, appraisal, retention, compensation, and labor relations are examined. Implications of legal and global environments are appraised and current issues such as diversity training, sexual harassment policies, and rising benefit costs are analyzed. This course is required in the HRM emphasis if the student does not have an undergraduate course in Human Resources Management. Prerequisites: Grade of "P" in BA 501 . Course fee: $55.00.
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MG 550. Entrepreneurship (3)
This course introduces venture business concepts within the contexts of different competitive environments and diverse national economies. Topics include demand analysis, funding, product development, product pricing, marketing organization, foreign representation and distribution systems, promotion, advertising, sales, service, and regulatory issues as they relate to international venture projects. Course fee: $55.00.
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MG 560. International Management (3)
Focus on current case analysis and projects with emphasis on economic, cultural, political, and environmental variables of international management. Includes trends, organization for international operations, international management of human resources. Prerequisites: Grade of "P" in BA 501. Course fee: $55.00.
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MG 575. Operations Management Research (3)
This course is an examination of optimum resource allocation emphasizing the application of quantitative methods. Topics include: optimum values, minimum and maximum values with and without constraints, queuing, linear models and techniques; simplex method; transportation and assignment methods; Markov chains; artificial variables; duality; integer programming; Poisson processes; Game theory; forecasting techniques; network models; tree structures; simulation and sensitivity; scheduling and replacement; and sequencing problems. Prerequisites: Grade of "P" in BA 501 and a "C" or higher in BQ 570 . Course fee: $55.00.
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MG 580. Transformational Leadership (3)
Equips students with knowledge of the transformational leadership framework and the competencies required to develop and implement a holistic model of change. Students learn how to reveal problems, assess the current situation and desired future, and to design a vision for change to manage the needed transition. Students may have an opportunity to serve as consultants or change agents for real-life organizational managers in their organizational transformation endeavors. Provides an opportunity to develop a personal model for change leadership and define an action plan for personal growth as change agents. Prerequisites: Grade of "P" in BA 501 . Course fee: $55.00.
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MG 590. Strategic Management and Business Policy (3)
This case-driven capstone course focuses on strategic management and leadership challenges, SWOT, Industry and Ratio Analyses, implementation of strategies for wealth maximization and organizational competitiveness, contingencies, alternatives, strategic partnerships, joint ventures, organizational politics, and global issues. Prerequisites: Grade of "P" in BA 501 , if required; AC 510 , BA 560 , BQ 570 , CIS 570 , EC 500 , FI 513 , MK 500 . Course fee: $55.00.
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MG 598. Project (3)
Project that applies problem-solving toward the application of business theory within a management setting. May be repeated for a maximum of six (6) credit hours. Prerequisites: "C" or higher in BQ 570 . Course fee: $55.00.
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MG 599. Thesis in Management (6)
A thesis evidencing research capacity, independent thought and the ability to interpret materials is required of students pursuing the thesis option. Normally students enroll in this course continuously from the inception of their thesis project until the final document is approved by the Dean of the School of Graduate Studies. A maximum of six (6) semester hours in this course will be counted toward the Master's degree. Prerequisites: Permission of Dean of the College.
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MARINE SCIENCE (MS) |
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MS 511. Marine Biology (4)
A general survey of marine plants, invertebrates and vertebrates, the communities they form and the physical and chemical factors that influence them. Field trips include marsh, seagrass, and dune habitats. Sampling from research vessels and laboratory exercises will serve to introduce students to the diversity of marine habitats and organisms. Organisms will be identified using dichotomous keys. There will be overnight field trips. Snorkeling gear will be needed. Prerequisites: general biology. Offered only at Dauphin Island Sea Lab.
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MS 514. Marine Botany (4)
Structure, reproduction, identification, distribution, and ecology of marine and estuarine algae, vascular, and nonvascular plants. Twenty-four hours of lecture/field work/laboratory work per week. Prerequisites: BY 212. Offered only at Dauphin Island Sea Lab.
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MS 524. Marine Invertebrate Zoology (4)
Systematics, ecology, physiology, and phylogenetic relationship of locally occurring marine invertebrate taxa. Twenty-four hours of lecture/field work/laboratory for five weeks. Research project required. Prerequisites: BY 222 General Zoology (see Undergraduate Catalog). Offered only at Dauphin Island Sea Lab.
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MS 525. Marine Vertebrate Zoology (4)
Systematics, behavior, physiology, and ecology of marine vertebrates with emphasis on species of the Northern Gulf of Mexico. Twenty-four hours of lecture/field work/laboratory for five weeks. Research project required. Prerequisites: BY 222 General Zoology (see Undergraduate Catalog). Offered only at Dauphin Island Sea Lab.
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MS 526. Coastal Birds of Alabama (4)
Distribution, population dynamics, food habits, habitat analysis, and field identification of coastal and pelagic birds in Alabama. Twenty-four hours of lecture/field work/laboratory for five weeks. Research project required. Prerequisites: BY 222 General Zoology (see Undergraduate Catalog). Offered only at Dauphin Island Sea Lab.
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MS 527. Marine Behavioral Ecology (4)
Examines how animal behavior is influenced by and interacts with the environment, and the ecological and evolutionary significance of these behaviors in a marine setting. Prerequisites: BY 222 and MH 246. Offered only at Dauphin Island Sea Lab.
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MS 531. Marine Aquaculture (2)
This course will introduce students to techniques in live animal culture with an emphasis on basic principles that can be applied to the culture of any organism for research, display, or commercial profit. Prerequisites: general biology required; ichthyology, limnology, and invertebrate zoology suggested, but not required. Offered only at Dauphin Island Sea Lab.
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MS 532. Biology and Conservation of Marine Turtles (2)
This introductory course will provide an overview of the biology and conservation of marine turtles. The course will culminate with an overnight, multi-day field trip to sea turtle nesting beaches and foraging grounds in the southeastern U. S. The class will also visit sea turtle research and rehabilitation facilities. Special fees apply and will be determined based on enrollment (approximately $625.00). The fee is nonrefundable unless class is canceled. Prerequisites: introductory course in biology. Offered only at Dauphin Island Sea Lab.
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MS 533. Shark and Ray Biology (2)
This course will provide an introduction to the biology of sharks and rays, with special emphasis on regional shark fauna and field techniques. Prerequisites: one course in general/organismal biology (or equivalent). Offered only at Dauphin Island Sea Lab.
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MS 536. Marine Mammals (4)
This course will cover the evolutionary history, taxonomy/classification, anatomy, physiology, behavior and conservation/management issues of marine mammals (cetaceans, pinnipeds, mustelids, sirenians and the polar bear). In addition, research methods used to study marine mammals will be taught (including field and lab techniques). Prerequisites: general biology. Offered only at Dauphin Island Sea Lab.
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MS 538. Introduction to Neurobiology (3)
Students will be introduced to the neuroanatomy and neurophysiology of marine invertebrates and vertebrates. The following aspects of neurobiology will be covered in lectures and laboratory exercises: neurons and glia; passive properties of neurons; resting potentials; action potentials; synaptic transmission; neurotransmitters and receptors; sensory transduction; muscle innervation and contraction; sensorimotor integration; and neurophysiological bases of behavior. In addition, students will use computer simulations that allow a more in-depth exploration of cellular neurobiology than is possible in standard laboratory classes. Students will be introduced to aspects of molecular biology and its applications to neuroscience. This class will include evening and Saturday sessions. Prerequisites: introductory biology. The following are recommended but not required: general chemistry and general physics; or permission of the instructor. Offered only at Dauphin Island Sea Lab.
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MS 539. Marine Mammal Health (2)
This course will provide an overview of marine mammal stranding response, health assessments, forensic pathology, and common diseases of marine mammals, with a focus on species found in the Gulf of Mexico. This course requires participation in marine mammal necropsy, which includes hands-on (or virtual, depending on COVID-19 requirements) dissection of carcasses and internal organs, blood, and can have foul smells. Due to potential risk of zoonotic disease, you may not want to participate in necropsies if you are pregnant or immunocompromised. Personal protective equipment will be available and is required. An optional fieldtrip to an aquarium will provide the opportunity to see marine mammal medical examinations, and participation in live and dead marine mammal stranding response will be available on a volunteer basis as opportunities present throughout the course. Prerequisites: 3rd or 4th year undergraduate - completion of Dolphins and Whales or Marine Mammals course; graduate student; or consent of the instructor. Offered only at Dauphin Island Sea Lab.
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MS 549. Marine Conservation Biology (4)
This advanced course is open to juniors, seniors, and graduate students. This course will explore the major threats to marine biodiversity as well as the pros and cons of the potential solutions to these threats. Prerequisites: an introductory class in either marine or general ecology. Offered only at Dauphin Island Sea Lab.
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MS 551. Marine Ecology (4)
Bioenergetics, community structure, population dynamics, predation, competition, and speciation in marine ecosystems. Twenty-four hours of lecture/field work/laboratory for five weeks. Research project required. Prerequisites: BY 212 General Botany, BY 222 General Zoology, CH 112 General Chemistry II, and PH 201 College Physics I (see Undergraduate Catalog). Offered only at Dauphin Island Sea Lab.
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MS 552. Marine Restoration Ecology (2)
This course will provide an overview of the scientific and technical principles of marine habitat restoration. We will discuss the role of key ecological concepts in restoration, and the role of restoration in science and society. Students will identify structural and functional components of marine habitats and learn how to design restoration projects and monitoring plans that capture these key components of structure and function. Students will learn to recognize when adaptive management may be needed, and how to formulate strategies to correct or maintain the desired trajectory of restored habitats. Students will also be introduced to the interdisciplinary nature of restoration science, including social, ethical, political and economic aspects. Lectures will be supplemented with primary literature reading assignments. Field trips will allow students to see local restoration sites and learn monitoring techniques used in various habitats (e.g., salt marsh, oyster reef, seagrass bed). This course is designed for undergraduate and graduate students. Prerequisites: one year of undergraduate introductory science (preferably including an ecology course). Offered only at Dauphin Island Sea Lab.
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MS 560. Marine Science for Teachers (4)
Materials and methods of instruction on marine topics. Survey of marine plants and animals, the communities they form, and physical and chemical factors which affect them. Various types of sampling, preservation, culturing, and identification procedures will be covered. Offered only at Dauphin Island Sea Lab.
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MS 562. Oceanography (4)
General introduction to the ocean with emphasis on geological, chemical, and physical processes and how they relate to biological systems. Twenty-four hours of lecture/field work/laboratory for five weeks. Research project required. Prerequisites: BY 212 General Botany, BY 222 General Zoology, CH 112 General Chemistry II, and PH 201 College Physics I (see Undergraduate Catalog). Offered only at Dauphin Island Sea Lab.
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MS 563. Marine Technical Methods (2)
The hardware of marine science, sampling procedures, processing, station location, and field maintenance operation. Ten hours of lecture/field work/laboratory per week for five weeks. Prerequisites: BY 212 General Botany and BY 222 General Zoology (see Undergraduate Catalog). Offered only at Dauphin Island Sea Lab.
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MS 564. Coastal Wetlands Ecology (4)
Wetlands provide critical habitat for many aquatic and semi-aquatic species, improve water quality, and protect shorelines from floodwaters. This course focuses on coastal wetlands and emphasize biogeochemical processes, biodiversity and ecosystem function, as well as address the issues that threaten and protect these valuable resources. Offered only at Dauphin Island Sea Lab.
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MS 565. Ecology of the Florida Everglades (2)
This two-week course examines the natural history and ecology of one of the world's rarest and most endangered wilderness areas, the Greater Everglades Ecosystem. Lectures and discussions during the first week are followed by eight days of field exploration within the Everglades and associated systems in southern Florida. Special fees apply. Offered only at Dauphin Island Sea Lab.
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MS 567. Directed Studies in Marine Biology (1-8)
Independent research in marine biology. Content and nature of the courses is determined by the individual needs and interests of the student. One or more research projects and papers are required. Prerequisites: Permission of the instructor and the Dean. One to four semester hours per semester, may be repeated for a maximum of eight semester hours credit. Offered only at Dauphin Island Sea Lab.
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MS 568. Selected Topics in Marine Biology (1-4)
Requirements and interests of students determine the topics offered, such as marine fisheries science, or others. Research project required. Prerequisites: Twelve semester hours of biology and permission of the instructor and the Dean. Offered only at Dauphin Island Sea Lab.
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MS 572. Environmental Applications of GIS (2)
This course consists of learning applied mapping and analysis with GIS and will leverage other geospatial techniques including remote sensing, geovisualization, and spatial analysis with particular emphasis on environmental applications. Students will use knowledge acquired from readings, guided activities, and instructor demonstrations to apply GIS data including vector and raster spatial data, imagery, maps, and surface models in examinations of contemporary coastal and marine science issues. Students will be exposed to working with spatial information regarding human and natural hazards and disasters, land use and land cover, coastal monitoring, and other relevant data types. Some lecture is required, but this course will emphasize a "hands - on" approach to learning GIS through practical assignments and projects in a computer lab and in the field. Industry leading ArcGIS software will be used along with exposure to online and opensource technology. Prerequisites: statistics or equivalent course in mathematics. Offered online. Offered only at Dauphin Island Sea Lab.
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MS 573. Hurricanes of the Gulf Coast (2)
This is an introductory survey course on hurricanes with emphasis on hurricanes in the Gulf of Mexico. Topics include: 1) the hurricane problem along the Gulf Coast and a review of some of the infamous Gulf Coast hurricanes of the last 150 years; 2) Atlantic/Caribbean/Gulf hurricane climatology; 3) the effects of El Niño and multi -decadal changes in the Atlantic circulation on hurricane frequency; 4) favorable/unfavorable environments for hurricane development and intensification; 5) hurricane features and structure; 6) hurricane movement and steering mechanisms; 7) coastal and inland effects from landfalling Gulf Coast hurricanes; and 8) Gulf hurricane forecasting (where will the storm go and how strong will it be at landfall). A half-day boat trip along much of the length of Dauphin Island is planned (weather permitting) during week of class to inspect the impact of recent hurricanes on this barrier island. Offered only at Dauphin Island Sea Lab.
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MS 574. Coral Reef Biology and Ecology (4)
This course will explore the ecology and evolution of coral reef communities, with a view to understanding what is happening on reefs today. This 4 credit course will begin with online course lectures beginning on March 1st, followed by a two -week trip to the Florida Keys. The online portion of the course will be self paced (with some online discussions) and cover energy flow across reefs, biogeochemical cycling important for continual reef development, microbial Interactions that govern the flow of carbon and nitrogen through coral reefs, and current threats from climate change. The online portion must be completed by May 1st. Students will then spend May 7th - 22nd in the Florida Keys, carrying out short experimental projects and exploring various coral reef and mangrove systems. There is no assigned textbook and most readings will be research articles and posted prior to the lecture. Special fees apply and will be determined based on enrollment (approximately $900.00). Prerequisites: 2 semester of general biology or equivalent required, general ecology course recommended. Offered only at Dauphin Island Sea Lab.
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MS 575. Shellfish Aquaculture of the GOM (2)
This course will provide students with an overview of the various types of shellfish aquaculture practiced in the Gulf of Mexico, both for public stock enhancement and private production. Students will gain a broader understanding of the scale and methods of oyster aquaculture, including cultching, on-bottom and off-bottom methods, as well as clam aquaculture, with field trips to operations in Louisiana, Mississippi, Alabama and Florida. Students will get an overview of shellfish hatchery production and techniques. This course is also designed to assist students with problem solving and communication skills. Special fees apply and will be determined based on enrollment (approximately $385.00). Prerequisites: One year of college-level biology or permission of instructor. Offered only at Dauphin Island Sea Lab.
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MS 582. Marine Geology (4)
A study of the geology of the ocean basins, with special emphasis on the continental shelves. Prerequisites: ES 100. MH 246 recommended (see Undergraduate Catalog). Offered only at Dauphin Island Sea Lab.
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MS 584. Coastal Geomorphology (4)
Coastal processes and features, including waves and currents, beaches, inlets, and coastal engineering structures. Includes several short cruises and other field trips. Prerequisites: Permission of the instructor and the Dean. Offered only at Dauphin Island Sea Lab.
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MARKETING (MK) |
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MK 500. Marketing Management (3)
Topics include marketing methods, strategies and tactics via systematic approaches towards marketing decisions regarding the analysis, design, implementation, and control of marketing strategies; organizational marketing decisions within managerial levels; considerations of marketing campaign success and failure. Prerequisites: Grade of "P" in BA 501 . Course fee: $55.00.
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MK 511. Behavioral Marketing and Advertising (3)
This course introduces contemporary research that integrates the psychology of human preferences and motivations with the contemporary worlds of consumer behavior, marketing, advertising, and media. Topics include origins of human preferences, tastes, and motivations; gifts, biological signaling theory, and conspicuous consumption; spatial cognition; aesthetics of product design; fads and fashions; psychological aspects of product and service industries with respect to influencing human decisions; use of psychology in marketing research and product development. Prerequisites: Grade of "P" in BA 501 . Course fee: $55.00.
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MK 512. Electronic Branding and Strategy (3)
This course examines organizational branding methods among electronic markets. Topics include the use of integrated and digital media (e.g., websites, social networks, blogs, wikis, mobile, etc.), mental and conceptual models, interaction, consumer influences, advertising design, virtual channels, campaigns, life cycles, and communication within the contexts of electronic marketing and advertising. Prerequisites: Grade of "P" in BA 501 . Course fee: $55.00.
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MK 520. Sales Management (3)
The course applies salesforce management principles, and statistically examines how these doctrines influence decision-making in the professional sales area. Prerequisites: Grade of "P" in BA 501 if required. Grade of "C" or higher in MK 500 and BQ 570 . Course fee: $55.00.
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MK 540. Digital Marketing Analytics (3)
Examination and application of the overall digital marketing framework, seeking an understanding of the optimum metrics and integrated digital architecture required to compete. Prerequisites: Grade of "P" in BA 501 if required. Grade of "C" or higher in MK 500 and BQ 570. Course fee: $55.00.
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MK 550. International Marketing (3)
Discussion of global marketing theories and practices, including a review of trade theory, foreign exchange, and other background fundamentals. Focus will be on current case analysis, readings, and projects with emphasis on cultural, social, political, and legal aspects of international marketing. Prerequisites: Grade of "P" in BA 501. Course fee: $55.00.
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MK 580. Marketing Research (3)
Application of research methods and procedures used in marketing to discover and measure market opportunities. Prerequisites: Grade of "P" in BA 501 if required. Grade of "C" or higher in MK 500 and BQ 570. Course fee: $55.00.
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MK 590. Strategic Marketing (3)
The student examines strategically the life cycle management of a product from inception to its demise. Specific topics covered in the course include the product development cycle, product assortment decisions, advertising, branding, pricing, competitiveness, and others decisions that impact strategically the product life cycle. Specific emphasis is placed on identifying problems, investigating alternative solutions, and rendering appropriate strategies and decisions. Prerequisites: Grade of "P" in BA 501 . Course fee: $55.00.
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MK 598. Project (3)
Project that applies problem-solving toward the application of business theory within a marketing setting. May be repeated for a maximum of six (6) credit hours. Prerequisites: "C" or higher in BQ 570 . Course fee: $55.00.
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MK 599. Thesis in Marketing (6)
A thesis evidencing research capacity, independent thought and the ability to interpret materials is required of students pursuing the thesis option. Normally students enroll in this course continuously from the inception of their thesis project until the final document is approved by the Dean of the School of Graduate Studies. A maximum of six (6) semester hours in this course will be counted toward the Master's degree. Prerequisites: Permission of Dean of the College.
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MATHEMATICS (MH) |
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MH 508. Seminar in Teaching College Mathematics (3)
Teaching mathematics at the college level, the role of mathematics in the curriculum, types and levels of courses, and techniques of teaching. Research project and supervised teaching are required. Prerequisites: Twenty-one semester hours of mathematics at or above the 400 level. Course fee: $75.00.
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MH 522. Real Analysis (3)
Functions and sequences, limits of sequences, continuity, derivatives, indeterminate forms, and proofs for many classical theorems of calculus. Prerequisites: MH 122 Calculus II and MH 300 Introduction to Advanced Mathematics (see Undergraduate Catalog at catalog.uwa.edu).
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MH 524. Numerical Analysis (4)
Theory, methods and applications of numerical analysis with frequent computer implementation. Solution of equations in one variable, interpolations and polynomial approximation, numerical differentiation and integration, and initial-value problems for ordinary differential equations. Three lecture and two computer laboratory hours per week. Prerequisites: MH 224 Applied Differential Equations, MH 300 Introduction to Advanced Mathematics, and CS 300 Programming I (see Undergraduate Catalog at catalog.uwa.edu). Course fee: $75.00.
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MH 532. Advanced Analytic Geometry (4)
The use of construction with compass and straightedge, algebraic proofs and other techniques to instill an understanding of geometric concepts and relationships. A research paper is required. Three lecture and two laboratory hours per week. Prerequisites: MH 332 College Geometry (see Undergraduate Catalog at catalog.uwa.edu) or permission of the Dean. Course fee: $75.00.
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MH 550. Linear Optimization (3)
This course introduces the student to optimization theory and its applications. Topics include formulation of linear programs, simplex methods and duality, sensitivity analysis, transportation and networks, and various geometric concepts. Prerequisites: Previous course in linear algebra.
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MH 580. Technology for Mathematics Teachers (4)
Introduces the high school mathematics teacher to modern technological methods of teaching mathematics available in high schools today. Includes the use of manipulatives, the graphing calculator, and the computer as well as mathematical applications for each. Three lecture and two laboratory hours required. Counts as an elective for mathematics education students only. Prerequisites: MH 223 Multivariable Calculus (see Undergraduate Catalog at catalog.uwa.edu). Course fee: $75.00.
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MH 584. Mathematics for Teachers (3)
A study of real and complex numbers, functions and their properties, equations, integers and polynomials for teachers. Research project is required.
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MH 590. History of Mathematics (3)
Historical development of mathematical concepts and symbolism, evolution of modern mathematics from its motivational roots in the physical sciences, and lives and contributions of outstanding mathematicians, as well as topics related to contemporary mathematics. Prerequisites: MH 122 Calculus II or 12 semester hours of mathematics beyond MH 121 Calculus I (see Undergraduate Catalog at catalog.uwa.edu).
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MH 593. Logic and Set Theory (3)
Provides a rigorous foundation in logic and elementary discrete mathematics to students of mathematics and computer science. Topics from logic include modeling English propositions, propositional calculus, quantification, and elementary predicate calculus. Additional mathematical topics include elements of set theory, mathematical induction, relations and functions, and elements of number theory. Prerequisites: Previous courses in advanced mathematics.
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