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May 09, 2024
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2022-2023 Graduate Catalogue [ARCHIVED CATALOG]
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MK 540. Digital Marketing Analytics (3)
Examination and application of the overall digital marketing framework, seeking an understanding of the optimum metrics and integrated digital architecture required to compete. Prerequisites: Grade of "P" in BA 501 if required. Grade of "C" or higher in MK 500 and BQ 570. Course fee: $55.00.
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