2022-2023 Graduate Catalogue 
    
    May 10, 2024  
2022-2023 Graduate Catalogue [ARCHIVED CATALOG]

MK 580. Marketing Research (3)


Application of research methods and procedures used in marketing to discover and measure market opportunities. Prerequisites: Grade of "P" in BA 501  if required. Grade of "C" or higher in MK 500  and BQ 570.   Course fee: $55.00.